Axura Local

Terms of service

Effective date: October 5, 2026

These Terms of Service ("Terms") are a binding agreement between your business and Axura Systems.

1. Who we are and agreeing to these Terms

Axura Systems ("Axura," "we," "us") provides the services offered under the Axura Local name. "You" or "Client" means the business that signs up for our services.

By signing up, paying for, or using our services, you agree to these Terms and to our Privacy Policy. If you sign up on behalf of a business, you confirm you have the authority to bind that business.

2. Our services

Depending on the plan and add-ons you choose, our services may include:

• Website design, hosting, updates and small edits
• A 24/7 assistant on your website that answers customer questions and helps book appointments
• Google Business Profile optimization and ongoing management, including posts and photos
• Review request messages sent to your customers, and replies to your reviews
• Citation building (listing your business on online directories)
• Monthly ranking reports and competitor reports
• Missed-call text-back

The exact features of your plan are the ones listed on our pricing page or in your order at signup. Work outside your plan is not included and may be quoted separately.

3. Plans, fees and billing

• Prices. Plan prices are listed in US dollars on our pricing page and in your order at signup.
• Billing. Plans are billed in advance, either monthly or yearly. You authorize us to charge your payment method automatically on each billing date.
• Setup fee. The Website plan bought on its own has a one-time setup fee, due at signup. The setup fee is waived on the Complete plan. Setup fees are non-refundable once work has started.
• Minimum term. The Website and Complete plans have a 6-month minimum term, starting on your first billing date. After that, they continue month-to-month. The Starter and Google Maps plans are month-to-month.
• Yearly plans. Yearly plans are paid upfront for 12 months. Yearly discounts apply only to prepaid yearly plans.
• Add-ons and extra pages. Add-ons and extra website pages are billed at the prices shown at the time you order them.
• Messaging usage. Your plan covers normal texting and email volume. If your volume goes far beyond normal use, we may bill the extra usage after telling you first.
• Late payments. If a payment is not made within 7 days of your billing date, your website goes offline until your balance is paid in full. You can also buy your website under Section 5, but only after that balance is paid. Your other services, including the assistant, may also be paused during that time.
• Price changes. We will give you at least 30 days' notice before changing your price. Locked or promotional rates are honored for the period promised.
• Taxes. Prices do not include taxes. You are responsible for any taxes that apply.
• Refunds. Fees already paid are non-refundable, except where these Terms or the law say otherwise.

4. Canceling, upgrading and downgrading

• How to cancel. Email us at contact@axurasystems.com before your next billing date. Your services continue until the end of the period you already paid for.
• Month-to-month plans. You can cancel the Starter and Google Maps plans at any time.
• Plans with a minimum term. You can cancel the Website or Complete plan once your 6-month minimum term ends. If you cancel before then, the remaining monthly payments for the minimum term are still due.
• Upgrades. You can upgrade at any time. If you move from the Website plan to the Complete plan within 60 days of signing up, we credit your setup fee toward your first Complete payment.
• Downgrades. Downgrades take effect at the start of your next billing period. Any minimum term you agreed to still applies.

5. Your website and accounts after you cancel

• During your plan. Your website is hosted on our platform and licensed to you only for as long as you work with us.
• Buying your website. You can buy your website by contacting us. We will quote a one-time fee at that time. Before we hand it over, you must pay the fee and any unpaid balance in full, including any remaining payments for your minimum term. Buying your website ends our partnership: once it is paid for and handed over to you, we no longer host, update or care for it.
• If you don't buy it. Your website goes offline at the end of your service. We may permanently delete it 30 days after that.
• Your Google Business Profile. Your Google Business Profile always belongs to you. When your service ends, we remove our access.
• Your domain name. Domain names registered in your business's name stay yours.
• Your data. You can ask for a copy of your customer contact list and reports within 30 days after your service ends.

6. Your responsibilities

• Give us accurate business information, such as your services, hours, prices and service area, and tell us when it changes.
• Give us the access we need, such as to your Google Business Profile and domain, and review content we send you for approval.
• Make sure your business, offers and claims follow the law, including any licenses your trade requires.
• Respond to the leads, calls and bookings our services bring you.
• Never ask us to post fake reviews, pay for reviews, or do anything that breaks Google's policies or the law.

7. Text messages and customer contact

Some services send text messages to your customers on your behalf, such as review requests and missed-call text-backs.

• Consent. You confirm that you have the consent required by law, including the Telephone Consumer Protection Act (TCPA), to contact every customer whose information you give us or whose information comes through your business.
• Opting out. Every message lets the recipient opt out by replying STOP. We honor opt-outs, and you agree not to re-add anyone who has opted out.
• Carrier registration. U.S. phone carriers require businesses to register before sending texts. You agree to provide accurate information for that registration. Carriers may filter or block messages, and we are not responsible for messages they do not deliver.
• Your responsibility. You are responsible for any claims that arise from contacting customers without proper consent.

8. The 24/7 assistant

The 24/7 assistant is an automated tool. It answers customer questions using only the business information you approve, and it can help customers request or book appointments.

• It may occasionally give an incomplete or incorrect answer. We review its conversations regularly, and you should tell us right away about anything that needs fixing.
• Its answers are not binding quotes, contracts or guarantees on your behalf.
• It is not designed for emergencies. It should not be your only way of handling urgent customer needs.

9. Results are not guaranteed

We work to improve your online visibility, reviews and leads, but we do not control Google or your customers. We do not guarantee any specific ranking, number of reviews, calls, leads or revenue. Examples, reports and past results are for illustration only.

10. Third-party platforms

Our services rely on third-party platforms, such as Google, payment processors, website hosting, and phone and messaging providers.

• Their rules, outages and policy changes can affect your services, and we are not responsible for them.
• We are not responsible if a platform suspends, restricts or changes your account, including your Google Business Profile.
• Your use of those platforms is also subject to their own terms.

11. Intellectual property

• Your content. You own your logo, photos, text and other content you give us. You allow us to use it to provide your services.
• Our work. We own our templates, designs, systems, automations and methods. Your website design is licensed to you only while you work with us, until you decide to stop. It becomes yours only if you buy your website under Section 5.
• Showing our work. We may show your website and non-confidential results in our marketing. You can opt out at any time by emailing us.

12. Confidentiality

We keep your business information and your customer data private. We use it only to provide your services, except as described in our Privacy Policy or as required by law.

13. Disclaimer

Our services are provided "as is" and "as available." To the extent the law allows, we disclaim all warranties not stated in these Terms, including warranties of merchantability and fitness for a particular purpose.

14. Limitation of liability

To the extent the law allows:

• We are not liable for indirect, incidental or consequential losses, such as lost profits, lost leads or lost data.
• Our total liability for any claim is limited to the fees you paid us in the 3 months before the claim arose.

15. Indemnification

You agree to defend and hold Axura harmless from claims arising from your content, your business practices, your breach of these Terms, or messages sent to customers without proper consent.

16. Suspension and termination

We may suspend or end your services if you do not pay, break these Terms, or use our services unlawfully or abusively. Where reasonable, we will notify you first and give you a chance to fix the problem.

17. Governing law and disputes

These Terms are governed by the laws of the State of Florida. Before taking legal action, both sides agree to try to resolve any dispute informally for 30 days. Any legal action must be brought in the state or federal courts located in Osceola County, Florida.

18. Changes to these Terms

We may update these Terms from time to time. We will post the new version with a new effective date and email you about important changes. Continuing to use our services after a change means you accept it.

19. Contact us

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